Marketing Research
Other Types Of Business Research
Types Of Marketing Research
Marketing Research Methods
Some Commonly Used Marketing Research Terms
See Also
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Other Types Of Business Research
In addition to marketing research, other forms of business research include:
- Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. (See Environmental scanning.) Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.
- Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop. (see New Product Development)
- Advertising research - This attempts to assess the likely impact of an advertising campaign in advance, and also measure the success of a recent campaign..
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